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Guides

Participating Organizations
These are just some of the organizations that are participating in the International Cloud Symposium and International SOA Symposium events:
•  Amazon

•  Approach

•  ASR
   Nederland

•  BIAN

•  Binaere-
   Bauten

•  Booz Allen
   Hamilton

•  BPM-Forum

•  Camunda
   Services
   GmbH

•  CBS
   Interactive,
   ZDNet, ebizQ

•  CGI

•  Choice
   Hotels

•  Cloud
   Computing
   Vision

•  Cloud Tweaks

•  Cloud User

•  Cloudy
   Integration

•  Collibra

•  Computable

•  Cordial

•  Cordys

•  Crosscheck

•  Crosscheck
   Net

•  CTS

•  Definitivus

•  Dovel
   Technologies

•  E-3

•  Enable-U

•  Fedict

•  Fiorano

•  Forefront
   Consulting
   
   Group

•  Forrester

•  Gesellschaft

•  Going to Meet

•  HP

•  IBM

•  IBM

•  ICRIS

•  ICT

•  IND

•  innoQ

•  Innovation
   Process
   Technology

•  Intelligent
   Business
   Strategies

•  Irish Dev

•  IT
   Communication

•  IT
   Management

•  ITEHL

•  Keane Inc

•  Kivi-niria
•  Layer 7
   Technologies

•  Logica

•  Logosworld

•  Manage IT

•  Microsoft

•  Modus21

•  NAF

•  Net Skill

•  NGI

•  NORD
   Software
   Consulting

•  OPITZ
   Consulting
   GmbH

•  Oracle

•  Ordina

•  Packt Pub

•  Parasoft

•  Prentice Hall

•  Real Dolmen

•  Red Hat

•  Robert
   Gimbel,
   Camunda
   Services
   GmbH

•  SAIC

•  SAP AG

•  Seed
   Technology
   Solution

•  Server
   Wolken

•  Silicon

•  SOA
   Magazine

•  SOA Park

•  SOA
   Systems

•  Software
   AG

•  Sogeti VINT

•  Sopera

•  Sopera
   GmbH

•  Tellago Inc.

•  The Cloud
   Tutorial

•  TIBCO

•  Trivadas

•  University of
   Lugano

•  US
   Department
   of Defense

•  Via Nova
   Architectura

•  VM Blog

•  Vordel

•  Whitehorse

•  Whitestein
   Technologies
   AG

•  Wiley-
   Blackwell

•  Wolfgang
   Martin Team

•  ZD Net
Participating
Speakers
The following expert speakers are participating in the International Cloud Symposium and International SOA Symposium events:
  •  Jan Algermissen

  •   Axel Angeli

  •  Anthony Assi

  •  Jean Paul De Baets

  •  Thomas Bandholtz

  •  Stuart Boardman

  •  Toufic Boubez

  •  Paul Brown

  •  Paul Buhler

  •  David Chou

  •  Howard Cohen

  •  Manas Deb

  •  John Devadoss

  •  Lonneke Dikmans

  •  Duncan Doyle

  •  Aaron Drew

  •  Thomas Erl

  •  Mike Ferguson

  •  David Frankel

  •  Jakob Freud

  •  Robert Gimbel

  •  Dominic Greenwood

  •  Sean Gu

  •  Sven Hakan

  •  Eben Hewitt

  •  Winnie Hua

  •  Henrik Hvid

  •  Nicolai Josuttis

  •  Dirk Krafzig

  •  Juergen Kress

  •  Johan Kumps

  •  Holger Kisker

  •  Robert Laird

  •  Dov Levy

  •  Art Ligthart

  •  Mark Little

  •  Anna Liu

  •  Francois Lascelles

  •  Brian Loesgen

  •  Jason Macy

  •  Berthold Maier

  •  Linus Malmberg

  •  Eric Han Malotaux

  •  Isabelle Mauny

  •  Joe McKendrick

  •  Vic Morris

  •  Hajo Normann

  •  Mark O'Neill

  •  Cesare Pautasso

  •  Tom Plunkett

  •  Pethuru Raj

  •  Thomas Rischbeck

  •  Jean Rodrigues

  •  Jesus Rodriguez

  •  Evgenia Rosa

  •  Satadru Roy

  •  Achim Andreas

  •  Bernd Rucker

  •  Ralph Schafermeier

  •  Andreas Schmietendorf

  •  Guido Schmutz

  •  Jignesh Shah

  •  Andrei Shakirin

  •  Tony Shan

  •  Johan Smessaert

  •  Volker Stiehl

  •  Matthew Sutton

  •  Linda Terlouw

  •  Audrey Theunisz

  •  Stefan Tilkov

  •  Bernd Trops

  •  Andre Tost

  •  Clemens Utschig

  •  Erik Van Ommeren

  •  Peter Paul Van De Beek

  •  Summet Vij

  •  Herbjorn Wilhelmsen

  •  Torsten Winterberg

  •  Dennis Wisnosky

  •  Matt Wood


Questions?
For General Inquiries regarding the conference, workshops, speaking opportunities, etc,
please email:

info@soasymposium.com
 
Schedule at a Glance
Monday
Oct. 4
Tuesday
Oct. 5
Wednesday
Oct. 6
Thursday
Oct. 7
Friday
Oct. 8
Monday
Oct. 11
Tuesday
Oct. 12
Wednesday
Oct. 13
Thursday
Oct. 14
Friday
Oct. 15
Cloud Computing Camp 3rd International
SOA Symposium
SOA Architect Certification Workshop  
2nd International
Cloud Symposium
Cloud Computing Specialist
Certification Workshop
SOA Analyst Certification Workshop
SOA Patterns
Working Group
SOA Security Specialist
Certification Workshop
 
Speaker: Matt Wood, Amazon
Ahead in the Cloud with Amazon Web Services
Since 2006, Amazon Web Services have been providing on demand, pay-as-you-go infrastructure to businesses of all sizes via web service calls. This talk will introduce the Cloud platform offered by Amazon Web Services...
 
High Performance Websites in the Cloud
It's never been easier for new tools and services to gain exposure and new customers on the web. However, surviving the wave of traffic from viral uptake or very spiky usage can be difficult to manage...
Speaker: John deVadoss, Microsoft
Cloud Computing: Patterns & Practices
The Cloud promises to transform how we think about applications; and how we design, build and manage these applications and services. In this session, we will explore some of the underlying principles behind cloud development...
Speaker: Thomas Erl, SOA Systems Inc.
Cloud Computing and Service-Orientation: Connection Points
In order to leverage cloud platforms when building shared services and applying service-orientation, an understanding is required of how and where...
 
The Service, The Cloud and The Method
The design paradigm of service-orientation has advanced to a state of maturity in both practice and the availability of modern service technologies...
Speaker: Juergen Kress, Oracle
Swarm Computing - Next Generation Clouds and the Role of SOA
We either use public clouds for example Amazon EC2 for example for training or development purposes. This environments are only used for a limited time frame. The second cloud model are private clouds by cooperation in their own datacenters...
Speaker: Mark Little, Red Hat
Cloudy SOA
In many ways Cloud has taken on the hype that was previously associated with SOA. But does SOA have a role to play in the Cloud and if so what?...
Speaker: Brian Loesgen, Microsoft
Real World SOA with .NET and Windows Azure
Companies worldwide are enjoying the benefits and efficiencies that can be realized through a well-defined and implement Service-Oriented Architecture strategy. For many, with the recent "go-live" of Microsoft's Windows Azure platform, intriguing new...
Speaker: Stuart Boardman, CGI
The Open Group's Cloud Security Reference Architecture
This presentation will explain the Open Group's view on the architectural patterns to properly manage Security in the Cloud. The Security for the Cloud project has defined use cases, architectural principles and building blocks...
Speaker: Toufic Boubez, SOA Systems
The New Silos: Build Once, Deploy Anywhere?
The current state of the art in enterprise computing offers good news and bad news. The good news first: the software engineering community has figured out, over the last several years, the ineffectiveness of building siloed application stacks...
Speaker: David Chou, Microsoft
Architecting Cloudy Applications
The true power of cloud computing lies in leveraging the cloud platform to build massively scalable applications. However, doing so represents a paradigm shift from traditional n-tier and RDBMS-driven architecture designs...
 
Scale as a Competitive Advantage
The Web presents a massive collection of capabilities and data, as well as an even greater amount of "ambient" data (such as our activities on the Web) that can be leveraged to derive into some form of intelligence...
Speaker: Mark O'Neill, Vordel
Cloud Security - The Basics
Cloud Security is undoubtedly a hot topic at the moment, but like clouds themselves, it can be nebulous. Cloud computing is not inherently insecure. Nor is Cloud security a simple matter...


Speaker: Winnie Hua, CTS Inc and Tony Shan, Keane Inc
End-to-end Strategization of Cloud Adoption, Planning & Enablement
This presentation introduces a holistic approach for end-to-end strategization of Cloud adoption, planning and enablement (ESCAPE). A Cloudification roadmap is of paramount importance to strategize and operationalize an effective Cloud program...


Speakers: Art Ligthart,Ordina and Audrey Theunisz, IND
Knowledge as a Service: How to Implement a Generic Knowledge Interface?
The rule-engine of INDiGO offers knowledge 'as-a-service'. Siebel (where all data are stored) calls a service of the rule-engine BeInformed and provides all relevant data on a specific case. The rule-engine uses this data as input, executes her rules, and delivers a result: data+rules=information!.
Speaker: Joseph McKendrick, CBS Interactive, ZDNet, ebizQ
The Economics of Cloud Computing and SOA
The economics of cloud computing can look enormously attractive, especially when weighing the costs of storage or processing at a few cents per instance or gigabyte, versus the tens of thousands of dollars in up-front investments required for on-site solutions...
Speaker: Herbjorn Wilhelmsen, Forefront Consulting Group
Data in the Cloud
The vast majority of today's solutions, service-oriented or not, can do well using a relational database as a data store. In fact, the relational database has solved some problems so successfully in the past...
Speaker: Axel Angeli, Logosworld
The Cloud Brings Big Business to SOA
First there was a trickle, then a stream, and now there is permanent chatter between trillions of services and an incessant flood of data that swamps servers, networks, and mail boxes...
Speaker: Anthony Assi, Logica
Large Scale Web Architectures
After having surveyed the major Web Architectures from the major players, such as Facebook, Linkedin, Twitter, Wikipedia, youtube, ebay, Flickr, etc; thus demystifying what technologies and techniques are at their heart, the presenter will show you all the secrets...
Speaker: Mike Ferguson, Intelligent Business
BI and Data Management in a Cloud Computing Environment
This session looks at the implications of deploying BI systems on a cloud and the implications and what is needed to keep these systems integrated with on-premise applications...
Speaker: Vic Morris, Vordel
Is Cloud Computing Really Ready for the Prime Time? How to Ensure Your Organization Can Exploit the Benefits of Cloud Confidently without Losing Your Shirt!
In business, we constantly seek innovative ways to cut costs while increasing revenues, and continuing to provide high levels of customer service. If we are also to maintain our competitive advantages, corporate agility isn't just desirable, it's essential...
Speaker: Erik van Ommeren, Sogeti VINT
Collaboration in the Cloud
The author of 'Collaboration in the Cloud' presents highlights from this book. Collaboration is one of the 'killer applications' of cloud computing, even more so than 'internal clouds' or simple 'email in the cloud' because the effect on business itself will be much larger...
Speaker: Pethuru cheliah
Cloud Brokerage Services
With clouds being consciously established as the most dynamic, converged, virtualised, adaptive, and elastic infrastructure for hosting and delivering both personal as well as professional services, there is a unprecedentedly huge rush...
Speaker: Anna Liu
Cloud Computing Experiences from Down Under
Despite the geographic distance and isolation from the major global scale cloud data centres, Australians are very curious and excited by the potential benefits of cloud computing...
Speaker: Andreas Schmietendorf
Cloud-based Process and Services Platform
The idea for this presentation was driven by an applied research project within T-Systems International. Our aim was to implement a so called "Process and Service Platform", with other words a cloud based solution for a broadly usable booking system...
The 2nd International Cloud Symposium is dedicated to covering the most important technology and business-related topics in the Cloud Computing industry today. Together with the co-located 3rd International SOA Symposium, the 2nd International Cloud Symposium is the largest and most comprehensive event of the year addressing both SOA and Cloud Computing topics.

This year's theme is "Scaling Your Business and Infrastructure into the Cloud" and topics covered by expert speakers will include:
•   The Latest Cloud Computing Technology Innovation

•   Building and Working with Cloud-Based Services

•   Cloud Computing Business Strategies

•   Case Studies & Business Models

•   Understanding SOA & Cloud Computing

•   Cloud-based Infrastructure & Products
This year's edition of the event will be held at the Berlin Congress Center in Berlin, Germany on October 5th to 6th, 2010 and will be followed by a two-day Certified Cloud Computing Specialist workshop that will take place on October 7-8, 2010.

Every Cloud Symposium event is dedicated to providing valuable content specifically for IT practitioners. The separate Cloud Symposium program committee judges each speaker's session to ensure it complies with the content-driven philosophy of this conference series.

Cloud and SOA Symposium events feature internationally recognized speakers from organizers such as Oracle, Microsoft, IBM, Sun, Software AG, Amazon, Google, Red Hat, Capgemini, HP, Logica, Ordina, SOA Systems, AmberPoint, Salesforce.com, US Department of Defense, Burton Group/Gartner, Accenture. Expert speakers, such as Thomas Erl, Grady Booch, Anne Thomas Manes, David Chappell, Dirk Krafzig, Paul Brown, Mark Little, Toufic Boubez, Clemens Utschig, Tony Shan and many others, provide new and exclusive coverage of the most relevant and critical topics in the Cloud Computing and SOA industries today.

Aside from the opportunity to network with 500 practitioners and 80 experts, the Symposium will feature the exclusive Pattern Review Committee, multiple book launches and galleys. This is the 2010 event not to be missed!


Co-Located SOA Symposium
One Registration Fee
for Two Events
This year's International Cloud Symposium will be co-located with the 3rd International SOA Symposium, giving you the opportunity to experience two conferences for the same registration fee. You will have full access to all speakers sessions during both events. To learn more, visit the Conference Agenda and Registration pages.
Additionally, you can register for any of the post-conference Cloud Computing & SOA workshops and receive 10% off the workshop fee when also registering for the conference. Visit the Workshop Agendas page for details.


Cloud Computing Camp
To kick-start this year's Cloud Symposium, the first conference day will be dedicated to hosting a CloudCamp event, which is open for anyone to attend free of charge. CloudCamp events are based on the “unconference” format, where early adopters of Cloud Computing technologies exchange ideas via a series of ad-hoc sessions and lighting talks. CloudCamp events are highly interactive, encouraging attendees and participants to share thoughts and ideas. End users, IT professionals and vendors are all encouraged to participate. CloudCamps can be sponsored individually or together with the SOA & Cloud Symposium. To register for this free event, visit: http://www.cloudcamp.org/berlin/2010-10-04

Venue: Berliner Congress Center
The 2010 International SOA & Cloud Symposium will take place at the Berliner Congress Centre in Berlin, Germany. This venue, known for its architectural design history has been recently renovated to reflect a new modern image.
For venue details, directions, and additional information, please visit: www.bcc-berlin.de/en/home
Cloud Computing Workshop
"Cloud Computing & SOA" Workshop (October 7-8, 2010)
SOASchool.com is pleased to offer the Cloud Computing Specialist Workshop during the week of October 7-8, 2010 in Berlin, Germany.
This workshop is comprised of the following courses:
•  Fundamental Cloud Computing SOA
   October 7, 2010
•  Advanced Cloud Computing SOA
   October 7-8, 2010
•  Cloud Computing SOA Lab
   October 8, 2010
(Click on the above course title to view the course outline.)
This bootcamp-style training session is organized into an accelerated two-day workshop covering three course modules, as described in the Workshop Agenda.
To learn more about other SOA Certified Professional workshops that are occurring during the International Cloud Symposium and International SOA Symposium events, visit the Workshop Agendas page.

Cloud Computing & SOA Book Preview
All of the authors of the upcoming book "Cloud Computing & SOA" will be speaking at the 2nd International Cloud Symposium and the 3rd International SOA Symposium. A special event is planned to make advance content from the book available and for conference attendees to meet with authors and further discuss the convergence of Cloud Computing and SOA and techniques for applying service-orientation to Cloud-Based Services.

Expert Panel Highlights
Expert Panel: October 5, 2010
"Why Adopt Cloud Computing Without SOA? (Does it make sense to build silos in the cloud?)"
Why Adopt Cloud Computing Without SOA? (Does it make sense to build silos in the cloud?) One of the primary messages delivered in this year's opening keynotes is that while cloud computing innovations provide great potential, they do not prevent us from building silo-based applications all over again, only this time labeled with "cloud" and "services". This panel discusses the need for cloud technologies to be leveraged in conjunction with service-orientation practices in order to utilize clouds for truly strategic business value.
Panelists:
Toufic Boubez
David Chou
Art Ligthart (Moderator)
Mark Little
Pethuru Raj
Jesus Rodriguez
Tony Shan
Expert Panel: October 6, 2010
"Cloud Interoperability - Where are We Today?"
Lack of industry standardization continues to inhibit adoption of cloud computing. With an emphasis on cross-cloud interoperability and mobility, this panel will address how and where industry standards currently are playing a role and further advances being made by standards organizations.
Panelists:
Anthony Assi
Stuart Boardman
Toufic Boubez
Holger Kisker
Tony Shan (Moderator)
Matt Wood

Sponsorship Opportunities
This is a unique opportunity to present your organization alongside the world's leading cloud computing experts! For more information about becoming a sponsor, please contact Gert van de Donk at gert@ckc-seminars.nl or call +31-40-2129499, mobile +31-6-22988953.































































































 
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